Amazon.com Widgets The Star Wars Trilogy | All posts tagged 'Commercial'

The Star Wars Trilogy

A Digital Star Wars Scrapbook.

27. July 2013 06:41
by jedi1
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1977 Burger Chef Ad

27. July 2013 06:41 by jedi1 | 0 Comments

In this 1977 commercial, C-3P0 and R2-D2 rush to their local Burger Chef restaurant to get a set of handsome 18" x 24” Star Wars posters. Burger Chef was a major fast-food chain in the 60s and 70s, but gradually diminished until the last store closed in 1996. [More]
1977 Burger Chef Ad
 

18. June 2013 07:46
by jedi1
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1983 Return of The Jedi Burger King TV Commercial

18. June 2013 07:46 by jedi1 | 0 Comments

Last time we looked at some of the commercials that aired around the time of the Star Wars Special Edition Re-releases of 1997, today you can compare those ads to one from 1983, promoting Return of The Jedi and Burger King with four collectible Star Wars drinking glasses. Luke Skywalker, The Ewoks, Han Solo, and Jabba the Hutt - Collect them all! [More]
1983 Return of The Jedi Burger King TV Commercial
 

15. June 2013 07:41
by jedi1
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PepsiCo Backs `STAR WARS' SE with Cosmic Promo Blitz

15. June 2013 07:41 by jedi1 | 0 Comments

This article from a January 1997 issue of 'Advertising Age' reports on the promotional campaign by PepsiCo for The Star Wars Trilogy Special Edition re-release and a new Star Wars film due in 1999 from Lucasfilm Ltd. PepsiCo committed two billion dollars to promote the trilogy. Although Roger Enrico, chief executive officer of PepsiCo talked about the synergy the related efforts would generate, some franchisees and bottlers were wondering if competition and confusion would not be the actual result. Watch the Pepsi, Taco Bell and Pizza Hut commercials that aired on American TV in January 1997. [More]
PepsiCo Backs `STAR WARS