Amazon.com Widgets The Star Wars Trilogy | All posts tagged 'Special-Edition-Hype'

The Star Wars Trilogy

A Digital Star Wars Scrapbook.

29. August 2013 10:36
by jedi1
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Sci-Fi Channel Special - The Force Returns 1997

29. August 2013 10:36 by jedi1 | 0 Comments

Yet another TV special from 1997, this time from the Sci-Fi Channel (before it became SyFi), once again exploring the Star Wars phenomenon and the technical wizardry behind the new Special Edition re-releases. [More]
Sci-Fi Channel Special - The Force Returns 1997
 

5. August 2013 06:49
by jedi1
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Star Wars An MTV Movie Special (1997)

5. August 2013 06:49 by jedi1 | 0 Comments

Another TV special from 1997, this time on MTV, exploring the Star Wars phenomenon and the technical wizardry behind the new Special Edition re-releases. [More]
Star Wars An MTV Movie Special (1997)
 

15. June 2013 07:41
by jedi1
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PepsiCo Backs `STAR WARS' SE with Cosmic Promo Blitz

15. June 2013 07:41 by jedi1 | 0 Comments

This article from a January 1997 issue of 'Advertising Age' reports on the promotional campaign by PepsiCo for The Star Wars Trilogy Special Edition re-release and a new Star Wars film due in 1999 from Lucasfilm Ltd. PepsiCo committed two billion dollars to promote the trilogy. Although Roger Enrico, chief executive officer of PepsiCo talked about the synergy the related efforts would generate, some franchisees and bottlers were wondering if competition and confusion would not be the actual result. Watch the Pepsi, Taco Bell and Pizza Hut commercials that aired on American TV in January 1997. [More]
PepsiCo Backs `STAR WARS
 

3. June 2013 07:38
by jedi1
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Star Wars: The Magic and the Mystery

3. June 2013 07:38 by jedi1 | 0 Comments

A week after the release of Star Wars: The Special Edition, Fox Television celebrated the re-release of the original trilogy of legendary films by airing Star Wars: The Magic and the Mystery on Thursday February 6th 1997 at 8:00pm. In this one hour special, host Howie Long took viewers on a tour of the "Star Wars" universe and explored the making of the Special Editions. Download and watch the full US and UK versions. [More]
Star Wars: The Magic and the Mystery
 

30. May 2013 05:31
by jedi1
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Re-live The Release of the Star Wars Special Editions - part 2

30. May 2013 05:31 by jedi1 | 0 Comments

TheStarWarsTrilogy.com examines the success of the 1997 re-release of the motion picture `Star Wars,' directed by George Lucas, by exploring some of the popular print media of the time. Indications that this will be the top grossing film of all time; How important the rerelease marketing campaign was; The possible impact of this phenomenon on other older pictures. [More]
Re-live The Release of the Star Wars Special Editions - part 2
 

27. May 2013 06:53
by jedi1
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Re-live The Release of the Star Wars Special Editions - part 1

27. May 2013 06:53 by jedi1 | 0 Comments

Using archival magazine articles, part 1 of TheStarWarsTrilogy.com's "Relive the Release" series takes you back to 1996, [More]
Re-live The Release of the Star Wars Special Editions - part 1